What Your Customer Wants and Can't Tell You | Melina Palmer, author & applied behavioral economist

Описание: 99% of decisions are made subconsciously.

The problem is, businesses plan with the conscious brain for what people SHOULD do, instead of what they ACTUALLY do, effectively throwing noodles and hoping something will stick.

I’m Melina Palmer, applied behavioral economist. My new book, What Your Customer Wants and Can’t Tell You teaches you to speak right to your consumer’s subconscious.

After a primer of how the brain works, the meat of the book is like a reference guide of my top behavioral concepts for business -- ones I use most often with my own clients and students -- with steps to begin applying them on their own, and combined for maximum impact.

We close with brainy insights to keep you from getting stuck so this book does more than sit on a shelf.

Properly applied behavioral economics improves the experience for consumers and businesses. It’s a beautiful thing…and unlocking those secrets of the brain makes it possible.

Order What Your Customer Wants and Can’t Tell You now, so you can start throwing darts while your competition continues to throw noodles.

Amazon: https://amzn.to/37jJkwd
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Bookshop: http://bit.ly/WhatYourCustomerwants