What is the Personal Selling Process? | Personal Selling in Retail Examples | Marketing 101!

Описание: Ever wondered what Personal Selling is? Journey and explore with me as we discuss the Personal Selling Process in the Retail Industry while showing you my Uniqlo Fashion Haul! Check this video out on how you can apply Personal Selling to your retail store.
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This vlog is submitted in partial fulfillment of the requirements for MMC501M: Introduction to Marketing Communications under Dr. Dave Mangilet for Master of Marketing Communications at the De La Salle University-Manila.
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Timestamps
0:00 Introduction
1:20 Defining Personal Selling
1:37 The Goal of Personal Selling
2:10 The Personal Selling Process
2:25 Steps of the Personal Selling Process
3:18 Personal Selling and the Retail Industry
3:43 Personal Selling Process in the Retail Store
4:59 Outro
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Sources (Articles, Journals, and Books):
Abingdon. (2022). The Journal of Personal Selling & Sales Management; Vol. 42, Iss. 3,
Alavi, S., Habel, J., Schmitz, C., Richter, B., & Wieseke, J. (2018). The risky side of inspirational appeals in personal
selling: when do customers infer ulterior salesperson motives? Journal of Personal Selling & Sales Management, 38(3), 323–343. https://doi.org/10.1080/08853134.2018.1447385
Azeez, M.S.A. & Menaka, A. (2002) The Impact of Personal Selling on Buying Behavior with Special Reference to
Clothing Stores in Sri Lanka. https://www.researchgate.net/publication/3... Behavior_with_Special_Reference_to_Clothing_Stores_in_Sri_Lanka
Berkowitz, E. & Berkowitz, E. (1994). Marketing 4th ed. Burr Ridge, IL: Irwin, 1994. Print.
Blut, M., Floh, A., & Teller, C. (2018). Testing retail marketing-mix effects on patronage: A
meta-analysis. Journal of Retailing, 94(2), 113-135. doi:https://doi.org/10.1016/j.jretai.2018.03.001
Bogaards, M., et al., (2020). Chapter 1: Profile of a Salesperson. In Personal Selling. essay, Pearson South
Africa.
Choi, E. K. (2011). THE RISE OF UNIQLO: LEADING PARADIGM CHANGE IN FASHION BUSINESS AND
DISTRIBUTION IN JAPAN. Entreprises Et Histoire, (64), 85-101,3,204-205. Retrieved from https://www-proquest-com.dlsu.idm.oclc.org...
Cummins, S., Dixon, A., & Peltier, J. W. (2016). Omni-channel research framework in the context of personal selling
and sales management: An international journal. Journal of Research in Interactive Marketing, 10(1), 2-16. doi:https://doi-org.dlsu.idm.oclc.org/10.1108/...
Haas, Y. (2019). Developing a generic retail business model – a qualitative comparative study. [A generic RBM]
International Journal of Retail & Distribution Management, 47(10), 1029-1056. doi:https://doi-org.dlsu.idm.oclc.org/10.1108/...
Huang, P., Kobayashi, S., & Isomura, K. (2014). How UNIQLO evolves its value proposition and brand image:
Imitation, trial and error and innovation. Strategic Direction, 30(7), 42-45. doi:https://doi-org.dlsu.idm.oclc.org/10.1108/...
Mcclaren, N. (2013). The personal selling and sales management ethics research: Managerial implications and
research directions from a comprehensive review of the empirical literature: JBE. Journal of Business Ethics, 112(1), 101-125. doi:https://doi-org.dlsu.idm.oclc.org/10.1007/...
Meghişan, G. (2008). Personal Selling Process. Annals of the University of Craiova, Economic
Sciences Series, Vol. 7 Issue 36, p3156-3161. 6p.
Okere, F. (2008). Personal Selling. www.referenceforbusiness.com/small/Op-Qu/Personal-Selling.html
Osaki, T. (2020). Affordable Luxury Marketing, Application of Japanese Best Marketing Practices
to Emerging Markets. Makati City, Philippines, OVT- Graphic Line, Inc. Pages 83-95.
Teller, C., Brusset, X., & Kotzab, H. (2019). Physical and digital market places – where marketing
meets operations. [Guest editorial] International Journal of Retail & Distribution Management, 47(12), 1225-1231. doi:https://doi.org/10.1108/IJRDM-12-2019-299

Sources (Videos and Sounds):
Bnn. (n.d.). VHS Startup GD [YouTube channel]. Retrieved October 28, 2022, from    • VHS Startup GD  
Misubachi. (n.d.). Audio Library — Music for content creators [YouTube channel]. Retrieved October 28, 2022, from    • Mitsubachi – Smith The Mister (No Copyrigh...  
David Killingsworth. (n.d.). film damage overlay | 8mm film [YouTube channel]. Retrieved October 28, 2022, from    • film damage overlay | 8mm film  
David Killingsworth. (n.d.). Light Leaks on Film [YouTube channel]. Retrieved October 28, 2022, from    • Light Leaks on Film  
Uniqlo Singapore. (n.d.). Thank you Festival (2 to 15 July 2021). Retrieved October 28, 2022, from    • Thank you Festival (2 to 15 July 2021)