Media Mix Modeling Example Simulation of Results
Автор: Decision Analyst
Загружено: 2017-12-06
Просмотров: 1756
Описание:
Media Mix Minute Ep 8: In this video John Colias explains how a simulation can be created from the results of a Media Mix Model. Since a Media Mix Model is an equation that quantifies the impact on sales of each type of media activity, where both the media activity and the sales are measured in units. One can use this equation to simulate the ROI of media spend, that is the net revenue generated by a dollar spent on a particular media activity.
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