The Differences Between Strategy vs. Tactics, with Seth Godin

Описание: Ready to rethink strategy and tactics? Seth Godin breaks down the “hard work before the hard work” (strategy) versus the on‑court moves (tactics).

Seth Godin, marketing provocateur and 22‑time bestselling author, pioneered Permission Marketing and distilled decades of insight in This Is Strategy. He teaches millions how to outthink their toughest opponents—and in our conversation, Seth Godin illustrates what Björn Borg’s tennis strategy and Walmart’s retail play can teach you about nailing your overarching strategy first, and then picking tactics that follow it.

From Borg’s cross‑court rally plan to Walmart’s choice not to out‑Amazon Amazon, he shows why a clear strategy is the only way to thrive. Start with your strategy, then pick tactics that deliver:

• Define the Rules – map the playing field, competitors’ strengths, and system biases
• Choose Your Strategy – pick a clear, repeatable approach that neutralizes opponents’ advantages
• Deploy Tactics – select specific actions that execute your strategy under pressure

True success comes from defining a winning strategy before deploying tactics that execute it. What “cross‑court” tactic have you overused? What bigger strategy are you missing? Drop your thoughts below!

🎯 Watch the full interview here:    • Unlocking Creative Potential with Strategy...  
🚀 Partner with Thought Leadership keynote speaker Seth Godin for your next event: https://thekeynotecurators.com/speake...
📅 Book a free 15‑minute strategy session: https://calendly.com/thekeynotecurato...
✉️ Reach out: [email protected]

00:00 How Borg Drove McEnroe Crazy (Spoiler: It Wasn’t Talent)
01:13 Walmart’s 1999 Lesson: How To Outlast Amazon
02:53 The Real Cost Of Tactics Without Strategy

#Strategy #Tactics #SethGodin #Marketing #ThoughtLeadership

📸 Photo by Abby Greenawalt

“Strategy’s the hard work we do before we do the hard work. Walmart’s strategy: ‘We can’t out-Amazon Amazon.’ They bought themselves decades to build alternatives instead of playing Amazon’s losing game.” — Seth Godin
“Borg’s strategy was to drive McEnroe crazy. His tactic? Relentless cross-court shots. Tactics without strategy are just hitting the ball.” — Seth Godin

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