Etsy Offsite Ads - My Thoughts (Devil's Advocate?) 😈

Описание: Etsy's new offsite ad policy has made a lot of sellers upset. In this video, I'll be taking a look at what these changes might mean for you and exploring whether selling on Etsy is still worthwhile, or if it's time to start selling elsewhere.

I think what makes this really hard to swallow is that we’ve all learned to expect a certain fee percentage to sell on Etsy, so when that fee goes up, people are upset, even though this new fee is now more aligned with the true costs for making sales online anywhere else, like on Amazon or your own site or if you sold wholesale or consignment. I understand that it’s also awful that you don’t have a choice, and even when you think you have a choice for selling less than $10,000, it won’t feel like a choice because you know Etsy will not promote your shop items as much if you don’t participate. For the smaller percentage of Etsy sellers who have too many orders and they can’t keep up, obviously this policy is going to hurt more than help them. But there’s really nothing you can do about it, and that’s the danger of giving someone else control over your business. You have to play by their rules.

You may be tempted to think that Etsy is just being greedy. Multiple Etsy support staff have also reportedly confirmed that they are not planning on buying additional Google, Facebook or Bing ads, at least no more than they already do. To be fair to them, they were previously buying the offsite advertising for shops and they’re the ones incurring the cost to do so, not the shop owners. They are a business and at the end of the day they have to make money and be profitable to be able to provide a service. And all of this to me, is Etsy just trying to keep up with rising costs. There is more competition now than ever, not just on Etsy but everywhere online, which means getting the attention of buyers is becoming more expensive. And that’s a cost that you now have to bear.

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