The dark reality behind OTT platform success.

Описание: In this video, I break down the dark reality behind OTT platform success and how Netflix, Amazon Prime, Hotstar, and other streaming giants use behaviour design psychology to keep you watching for hours.

Most people think they “choose” what to watch.
But the truth is — OTT platforms design autoplay loops, infinite scroll, personalised thumbnails, algorithmic triggers, and default settings that reduce decision-making and increase screen time.

This isn’t accidental.
It’s a psychology-powered system built to increase watch-time, engagement, subscriptions, and revenue.

In this video, you will learn:
• How autoplay manipulates binge-watching
• The psychology behind hit series
• Why OTT platforms control your recommendations
• Dark UX strategies used by streaming apps
• The “Default Effect” that makes you watch more
• Behaviour design used by Netflix & Prime
• Why you don’t stop after “one episode”
• How OTT platforms design addiction
• Marketing & psychology lessons for businesses
• High-level business strategy behind OTT growth

If you’re interested in marketing, branding, business strategy, customer psychology, behaviour design, or OTT growth models, this breakdown will open your eyes.

Disclaimer: This content is for educational and awareness purposes only.

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