The John Mayer Effect: Transforming the Watch Industry

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Today, Christian discusses the profound influence of John Mayer on Audemars Piguet and the watch industry as a whole. From his role as a tastemaker to his deep appreciation for horology, Mayer has helped shape trends and elevate the status of luxury timepieces. Discover how his passion and endorsement have impacted watch design, marketing, and the culture of watch collecting.

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