B2B marketing fundamentals | Marketing consultant John James | Anatomy of a Rumor Ep#8
Автор: Rumors
Загружено: 2022-11-07
Просмотров: 36
Описание:
In this episode we were joined by Mr John James. John is a marketing consultant with almost a decade of marketing experience. He is one of those marketers who believe in marketing beyond just numbers and work with the fundamentals of marketing which are the 4Ps.
He is the host of Champahne strategy podcast (@hybrency ) where he has interviewed top B2b marketing personalities like Chris Walker and Brent Annells.
We asked John to clarify a lot of confusion around Growth, Content, Brand and some other marketing basics.
We talked about key points like:
B2B Content marketing in 2022
Segmentation, targeting and positioning
Marketing Vs Growth - Key differences
Difference between performance marketing and brand marketing
What is positioning and how to do it?
Community based marketing
If you enjoy this episode be sure to leave a rating,
or
Visit Us: www.rumors.com.au
Email: [email protected]
Enjoy!
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