Changing role of the CMOs: How AI Is redefining agency relationships
Автор: Star
Загружено: 2026-02-27
Просмотров: 6
Описание:
Growth and ROI remain every CMO’s top priority, and AI now sits at the center of how those goals are achieved. Drawing on our independent study with Forrester, our CMO Valeria Balaro shares how AI adoption is transforming the CMO role and redefining agency relationships.
Key topics covered:
✅ How AI is changing the dynamics between agencies and CMOs
✅ Why CMOs are becoming drivers of digital transformation and ecosystem orchestrators
✅ How AI is moving from optimisation into an intelligence platform
✅ Why marketing teams need to adopt a product mindset
✅ The importance of operational intelligence and technical savviness
✅ What CMOs expect from agency partnerships within their internal and external ecosystem
✅ Why demonstrating growth and ROI is central to the CMO agenda
✅ Why curiosity and understanding how AI models work is critical
To read our full research: https://star.global/forrester-report-...
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