SMS Is Not Dead: How Messaging Is Evolving into a Powerful Customer Experience- Exclusive Guest: VOX

Описание: In this episode of Beyond Connectivity, Ryan sits down with Tudor-Cristian Marasescu, VP of Product of VOX solutions, to unpack a topic most people think is “old-school”… but still drives massive impact: SMS.

They break down why SMS continues to hold value in telecom, how operators are adapting as usage shifts, and why the future of messaging isn’t only about sending a text it’s about creating dynamic experiences that drive real action.

From hyper-targeting to SMS Plus, this conversation explores how mobile messaging is evolving into a smarter, more personalized channel while keeping the trust and reach that made SMS powerful in the first place.

If you work in telecom, marketing, CX, or digital transformation this one is for you.

Topics covered:

Why SMS is still one of the most valuable channels in telecom
What happens when SMS usage declines (and how pricing adapts)
Hyper-targeting and personalization: giving customers what they want (and what they didn’t know they wanted)
The shift from utility messaging to experience-driven messaging
What SMS Plus is — and why it changes the game (image, description, landing pages, richer engagement)
How messaging can drive action while keeping trust and reach

Chapters:

00:00 Introduction
01:30 Why SMS is still valuable
02:10 Hyper-targeting and relevance
03:55 From messaging to action and engagement
05:49 Pricing strategy and SMS revenue dynamics
09:10 What SMS Plus is and why it matters
12:30 Messaging as a richer customer experience
15:00 Final thoughts & key takeaways

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