Most MSPs chase anyone with a pulse. That's why they're broke.

Описание: That's why they're broke.

Your Ideal Customer Profile (ICP) isn't marketing fluff, it's the difference between $3,000 clients who drain your resources and $500,000+ clients who fuel your growth.

In this video:
✅ Why "we serve everyone" is killing your MSP profitability
✅ How to identify prospects worth 16,500% more in lifetime value
✅ The exact framework for building your MSP's Ideal Customer Profile
✅ Red flags that scream "bad prospect" (before you waste time on proposals)
✅ How proper client targeting eliminates price objections

The hard truth: Every hour you spend on the wrong prospect is an hour NOT spent serving (or finding) ideal clients.

I've seen MSPs transform from feast or famine to predictable $2M+ revenue just by getting ruthlessly specific about who they serve.

It's not about being picky, it's about being profitable.

Your ICP determines everything: your marketing message, pricing strategy, service offerings, and ultimately your business success.

Stop chasing everyone. Start attracting the right ones.

🔗 Build your MSP's Ideal Customer Profile: https://ManagedProspectingSystem.com

Follow for MSP strategies that drive real results

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The $497K Mistake Every MSP Makes (Bad Prospects)
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MSP Pricing: Stop Competing on Price, Start Selling Value