ga4 link click tracking 2024 full tutorial
Автор: CodeLink
Загружено: 2024-12-21
Просмотров: 5
Описание:
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google analytics 4 (ga4) link click tracking: a full tutorial for 2024
link click tracking is essential for understanding user interactions with your website. with google analytics 4 (ga4), you can track link clicks and other events without needing to set up separate tags for each individual event, thanks to its improved event-based model.
what you will learn
1. setting up ga4
2. enabling enhanced measurement
3. custom event tracking for link clicks
4. code examples
5. verifying your setup
1. setting up google analytics 4
if you haven't set up ga4 yet, follow these steps:
1. *create a ga4 property:*
go to the [ga4 property setup](https://analytics.google.com/analytic...) page.
click on the "admin" gear icon at the bottom left.
in the "property" column, click "create property."
follow the prompts to set up your property.
2. *install the ga4 tag:*
use google tag manager (gtm) or manually add the ga4 tracking code to your website's `head` section.
*manual installation example:*
```html
script async src="https://www.googletagmanager.com/gtag..."/script
script
window.datalayer = window.datalayer || [];
function gtag(){datalayer.push(arguments);}
gtag('js', new date());
gtag('config', 'your_measurement_id');
/script
```
2. enabling enhanced measurement
ga4 offers enhanced measurement features that automatically track certain events, including link clicks.
1. *go to admin:*
click on the "admin" gear icon.
2. *select data streams:*
under the "property" column, click on "data streams."
select your web data stream.
3. *enable enhanced measurement:*
in the data stream settings, ensure that "enhanced measurement" is toggled on.
click on the gear icon next to it to customize settings if necessary.
ensure "outbound clicks" is enabled.
3. custom event tracking for link clicks
in some cases, you might want to track specific ...
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