Lawyer Marketing Tactics with Brian Glass

Описание: What if everything works in law firm marketing, just not for you yet? If you are starting from zero, where should the first dollar go: lunches or LSAs? Is podcasting a smart play, or should you borrow someone else’s audience first? What would happen if you defined your “wanted case” and fixed intake before buying more leads? And who already has your clients today, quietly waiting to refer them? This episode tackles the questions most firms avoid and shows how analog work scales your digital results.

Brian Glass, a multifaceted attorney who's carving out a unique space in the legal world. Brian is not just any lawyer; he's a partner at a personal injury firm in Virginia and a guiding force behind Great Legal Marketing, a mastermind program for lawyers. With his hands in various ventures, Brian brings a wealth of knowledge and experience to the table.

Brian's journey is a testament to the power of strategic growth and partnership. Joining his father's established practice, he navigated the complexities of merging his independent career with a family-run firm, sharing insights into the valuation process and the importance of complementary skills within a partnership. His approach to growth is both thoughtful and instructive, highlighting the need for a clear division of labor and the benefits of shared vision and values.


CHAPTERS

00:00 What If Your Next Client Starts With Coffee, Not Clicks?
01:10 Why This Episode Breaks the Usual Script
02:07 Who Is Brian Glass—and Why Do Lawyers Listen to Him?
03:53 Masterminds: Do Rooms Beat Ads for Growth?
05:47 Everything Works… So What Should You Do First?
14:54 Analog vs Digital: Are You Scaling the Wrong Thing?
16:52 Social Media: Proof You Exist or Engine for Cases?
19:32 LinkedIn: Referrals, Reputation, or Just Noise?
23:37 Podcasting: Start One—or Steal an Audience First?
24:17 The Hard Truth About Discovery and Downloads
28:18 Consistency: How Long Before “It” Works?
29:15 New Channel Test: What Does Success Look Like in 90 Days?
33:30 Intake Leaks: How Many “Yes” Cases Slip Away Weekly?
37:24 SEO: Build In-House or Buy Expertise?
40:39 AI Shifts: If Search Changes, What Actually Stays?
42:18 The Firm You Want to Work In—Is That the Real Strategy?
43:48 Where to Find Brian (and What to Do Next)