Knorr Launches
Автор: MullenLowe South Africa
Загружено: 2025-06-05
Просмотров: 230
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Knorr proudly launched its Green Gursha campaign at a vibrant Green Carpet event in Addis Ababa, Ethiopia! 🌿✨ Held at Kana Warehouse, the event celebrated the power of greens in our diets and the cultural importance of the Ethiopian Gursha tradition.
The #GreenGursha movement encourages Ethiopians to embrace green vegetables as a vital part of everyday meals — tackling undernutrition and making greens the pride of our plates. According to UNICEF and the Ministry of Health, 39% of children under five in Ethiopia are affected by stunting — a reality Green Gursha is aiming to change.
🎤 Hosted by beloved comedian and TV personality Eshetu Melese, the campaign champions the message that greens are both delicious and essential. The Green Carpet event featured celebrity Gursha moments, joyful connections, and an inspiring call to action:
Gursha with Greens for a stronger Ethiopia.
🇪🇹 #GreenGursha | ምርጡጉርሻ ለብሩሕ ኢትዮጵያ
👉 Don’t forget to like, share, and tag your own #GreenGursha moments!
📸 Powered by Knorr | In partnership with Unilever Ethiopia.
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