How Mystery Shopping Works | Retail Dogma

Описание: Retail Operations Management Course https://www.retaildogma.com/courses/r...

Mystery shopping is a type of research, where the brand recruits or uses a secret shopper that poses like a real customer to assess the conformance & compliance of the stores to the brand’s service standards, and assess in-store customer experience & service quality.

Brands do mystery shopping research to get the branded experience and the level of service evaluated by an unbiased third party.

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