How Forward-Thinking Agencies Win with SEO, GEO, & LLMs

Описание: AI is either the end of agencies… or the biggest opportunity we’ve had since the internet. Most agree it’s the second one.

Agencies that are winning right now are combining SEO, GEO, AEO, and LLM optimization so they show up everywhere decisions are being made. They’re using AI to increase leverage, not replace thinking. And they’re restructuring their teams around strategy, insight, and proprietary data instead of repetitive task work.

In this conversation, Terry Zelen, founder of Zelen Communications, discusses the evolution of marketing with the integration of AI. He shares insights on how agencies can adapt to the changing landscape of SEO, the importance of personal branding, and the creative possibilities that AI offers. Terry emphasizes the need for agencies to leverage their unique data and build consensus among AI models to enhance their services. He also highlights the future of programming and the integration of AI tools in marketing strategies.
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00:00 Terry Zelen and Zelen Communications
03:02 The Evolution of AI in Marketing
06:00 Navigating SEO in the Age of AI
09:01 Building Personal Brands and Client Relationships
11:47 The Impact of AI on Agency Operations
14:57 Leveraging AI for Creative Solutions
18:03 The Future of AI and Marketing Strategies
21:01 Creating a Consensus Engine with LLMs
24:05 Integrating AI Tools for Enhanced Efficiency
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

In 1999 he launched his first digital agency growing it to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Since then he has co-founded and has grown another 8-figure agency. He also runs a unique consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale, and eventually sell his agency.

Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. He generously shares it all as a speaker, podcaster, and author. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts the top agency podcast: The Smart Agency Master Class.

Jason is dedicated to providing tactics and strategies to agency owners. His mission is to be the resource he wishes he had as an agency owner.