How Digitalization and Circularity Leads to Smarter Products
Автор: TECHNIA
Загружено: 2025-06-27
Просмотров: 42
Описание:
Linn recounts her journey from presenting her postgraduate thesis at the Innovation Forum seven years ago, which focused on transitioning from linear to circular business models, to co-founding Waste2Value, a startup aimed at creating a digital marketplace for industrial waste.
Despite regulatory challenges and resistance to change, she emphasizes the need for a systemic shift towards a circular economy that maximizes product value, reduces waste, and minimizes resource extraction.
Highlighting successful examples like IKEA and new transparency laws, Linn advocates for integrating circular design principles and leveraging technology early in product development. In conclusion, Linn urges businesses to embrace sustainable innovations and redefine growth to prioritize long-term environmental sustainability.
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