How Actively Black Grew into $30 Million Apparel Brand

Описание: In this episode, we spoke to former NBA player turned entrepreneur Lanny Smith. He discussed how he built his multimillion dollar apparel brands Actively Black and Active Faith Sports, the importance of developing a strong brand identity, and working with Steph Curry.

He also talked about collaborating with major names such as Barack Obama & The Muhammad Ali Estate, venture capital, and more. #activelyblack #Athleisure #merchandise

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00:00 Intro
03:54 What was the idea to start the brand
08:12 How did you go from idea to actual brand
11:33 How did you market your brand
14:52 How did you start Actively Black
19:55 Has the fact that you’re black affected the company
21:41 Are you running Actively Fit different from Actively Faith
23:54 How did you make 3 million in sales
25:30 How did you miss out on 8 million
30:15 What was different from your first brand to Actively Black
30:47 When did you realize you needed to raise money
33:46 How much was the equity when you raised money and did you have to take money
36:13 Did China affect your business during the pandemic
39:20 How did you get Obama to wear your brand
42:18 How did you work with NIL players
44:53 What were the struggles of people not understanding your vision
50:30 How did you get the collab with Muhammad Ali and Marvel
53:59 Are you looking for major athletes to work with the brand
57:00 Outro