User Research - The Superpower Behind Experimentation | Chris Gibbins
Автор: VWO
Загружено: 2023-02-08
Просмотров: 96
Описание:
User research is often a side-lined activity within the experimentation space, but it’s crucial for keeping your testing velocity up and your win rates high.
Many experimentation and optimization teams fail to make this connection due to a lack of time, resources, knowledge or the siloed structure of their organization.
In this talk, Chris will take you through some practical examples of how user research can drive the quantity of ideas, their quality, and originality, which in turn leads to a much more successful overall experimentation program.
Key takeaways
Discover which types of user research are most useful in combination with experimentation
Learn why research is so important and how it makes such a difference
Find out how to successfully integrate research into your experimentation & optimization programs
Get practical tips to break those siloes that very often get in the way of success
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