What It Actually Takes to Run a Hockey Performance Business

Описание: Four days before leaving for Europe and everything is moving fast.

In this vlog, I take you through a real day behind the scenes at Ghost Rehab and Performance. From launching a new app ecosystem, building out athlete questionnaires, onboarding athletes, running ice sessions, and navigating the politics of youth hockey, this is what running a hockey performance business actually looks like during the season.

You’ll see how we approach mental coaching, why our intake process is so detailed, what goes into training and rehab decisions, and why my job is never about where an athlete plays, but how far they can go.

If you’re a hockey player, parent, coach, or someone interested in the performance side of the game, this will give you a real look at how things operate behind the curtain.

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00:00 – Morning grind
Coffee, travel prep, and the reality of juggling deadlines before Europe

01:00 – The new Ghost app
Why everything needs to live in one ecosystem and how this changes the athlete experience

03:40 – Mental coaching questionnaires
Why we go deeper than “the athlete” and focus on the person first

04:40 – Preparing for the rink
Junior goalie check-ins and day-of adjustments

05:00 – Coaching calls and backend systems
How we handle remote video review, Zoom sessions, and workflow behind the scenes

08:10 – Supporting local businesses
Why relationships matter and a quick stop at MadCap Coffee

10:10 – Travel logistics and staying connected
Keeping the business running while overseas

12:30 – On-ice sessions
Coaching details, movement corrections, and what actually matters during goalie development

14:00 – Athlete onboarding
How we integrate athletes into year-round training systems

15:10 – Intern life at Ghost
What young coaches actually need to learn

17:00 – Seminars and education
Why off-ice training becomes critical at this point in the season

18:00 – Youth hockey politics
The problem with territorial thinking and how it hurts player development

21:20 – The real mission
Building athletes, not programs or pipelines

22:30 – Home life
Packing for Europe and winding down after a full day