how storytelling can scale your brand
Автор: David Fragomeni
Загружено: 2025-09-23
Просмотров: 12384
Описание:
Storytelling can make you rich.
Let's break it down...
Story is the vehicle for "emotional transfer."
If you've never heard of the phrase, "emotional transfer"... that's because I just made it up.
On the fly.
Freestyle'd it.
But in a nutshell, I'm trying to tell you:
A good story is emotional (we feel something)
A bad story is boring (we feel nothing)
Storytelling is a great skill for entrepreneurs.
Look at it like this...
Buying decisions are emotional first and logical second.
We "want" with our emotions... and then... we "justify" with logic.
So I leave you with a simple process:
1. Tell a story.
2. Evoke the right emotion.
3. Link that emotion with your product.
4. Ca-Ching.
5. You're rich.
6. And bathing in glory.
It is simple.
But it ain't easy.
Good night 💙
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