Will Zomato Levy Platform Fee? | How Will Rs 2/Order Boost Zomato's Earnings? | ET Now

Описание: As per media reports, Zomato has started charging a platform fee of Rs 2/order in certain markets for select users. However, if the same is levied on a pan-India basis, it could boost Zomato’s profitability. The platform fee, if charged, would directly flow down to EBITDA and profits without any material cost implications
The additional fee could boost food delivery adjusted EBITDA by Rs 40 cr/quarter and on an annual basis it could be around Rs 150-160 cr – 38% of FY24 consolidated adjusted EBITDA as per Morgan Stanley.
Platform fee is generally charged on every order irrespective of the amount and whether the order is by a member or non-member. Swiggy started levying this charge in April 2023.
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