Two Different Approaches To Selling Books Direct With Sacha Black And Joanna Penn

Описание: What does it really take to build a multi-six-figure author business with no advertising? Is running your own warehouse really necessary for direct sales success — or is there a simpler path using print-on-demand that works just as well?

In this conversation, Sacha Black and I compare our very different approaches to selling direct, from print on demand to pallets of books, and explore why the right model depends entirely on who you are and what your goals are for your author business.

In the intro, Memoir Examples and interviews [Reedsy (https://reedsy.com/blog/guide/memoir/...) , The Creative Penn memoir tips (https://www.thecreativepenn.com/writi...) ]; Written Word Media annual indie author survey results (https://www.writtenwordmedia.com/2025...) ; Successful Self-Publishing Fourth Edition (https://www.thecreativepenn.com/ssp4) ; Business for Authors webinars (https://www.thecreativepenn.com/live) ; Into the Drowning Deep by Mira Grant (https://amzn.to/3Khs6XT) ; Camino Portuguese Coastal on My Camino Podcast (https://open.spotify.com/show/5rNICOE...) ; Creating while Caring Community with Donn King (https://DonnKing.com/CreatingCareComm...) ; The Buried and the Drowned by J.F. Penn (https://www.jfpenn.com/buried)

Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn (https://bookfunnel.com/thecreativepenn/)

This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn (  / thecreativepenn  )  

Sacha Black is the author of YA and non-fiction for authors and previously hosted The Rebel Author Podcast. As Ruby Roe (https://www.rubyroe.co.uk/) , she is a multi-six-figure author of sapphic romantasy.

• Two models for selling direct: print on demand vs running your own warehouse. Plus, check out Sacha's solo Rebel Author episode about the details of the warehouse. (https://sachablack.co.uk/2025/11/26/l...)
• Cashflow management
• Kickstarter lessons: pre-launch followers, fulfillment time, and realistic timelines
• How Sacha built a multi-six-figure business through TikTok with zero ad spend
• Matching your business model to your personality and skill set
• Building resilience: staff salaries, SOPs, and planning for when things change

You can find Ruby at RubyRoe.co.uk (https://www.rubyroe.co.uk/) and on TikTok @rubyroeauthor (  / rubyroeauthor  ) and on Instagram @sachablackauthor (  / sachablackauthor  )