The Niche Problem Coaches Won't Talk About

Описание: You're not a bad therapist. You're not a bad coach. You just don't understand your niche properly—and it's costing you clients.

In this episode, Caroline Balinska and Erin Davis break down the #1 mistake therapists and coaches make with their marketing: being too vague. Erin shares her personal journey from burnout and inconsistent clients to her most profitable year ever—all by getting crystal clear on who she serves.

What You'll Learn:
→ Why your niche is probably too vague (even if you think it's specific)
→ The difference between "niched" and "actually niched"
→ How Erin went from overwhelmed generalist to relationship OCD specialist
→ Why targeting the right audience matters more than targeting everyone
→ How to find your "genius zone" and market from it
→ The financial reality of running a practice (and why you need to charge what you're worth)
→ How automation creates consistent client pipelines

Resources Mentioned:
🔗 Beyond Booked Out 6-Week Program: https://beyondbookedout.co/beyond-boo...
🔗 PowerZone Platform Free Trial: https://healthwellness.powerzoneplatf...

Timestamps:
00:00 The One Change That Transformed Everything
00:27 The Niche Problem No One Talks About
00:40 Erin's Story: From Burnout to Breakthrough
02:42 Why You're Marketing to the Wrong Audience
03:56 Finding Your Specialty (Relationship OCD)
04:46 Building Automation for Consistent Clients
06:26 Discovering Your Genius Zone
08:55 The Truth About Helping People AND Making Money
10:12 Financial Strategies Every Therapist Needs
11:56 Next Steps & Free Resources

Connect With Us:
→ Caroline Balinska: @carolinebalinska
→ Erin Davis: @manyposts.ai

💬 Drop a comment: What's YOUR niche? Is it specific enough?

#TherapistMarketing #CoachingBusiness #NicheDown #BeyondBookedOut #TherapyPractice #BusinessGrowth