Farah Ahmed in conversation with Manju Sara Rajan | The Way We Live

Описание: From therapising clients to setting rates for interior design, the beginnings to the future, a freewheeling conversation with award-winning designer Farah Ahmed. Founder of Bengaluru-based FADD Studio with Dhaval Shellugar, Farah talks about the genesis of their practice and how she stumbled into her successful career.

This episode is an insightful conversation between Editor-In-Chief Manju Sara Rajan and Farah Ahmed. Watch the full video to learn more.

Video by Curiouser
Produced by Controlroom Studios
Photography by Rohit Bijoy

00:00 Introduction
00:52 The Genesis of FADD Studio
02:20 Co-founders from different backgrounds
03:48 Working out of Bengaluru for national and International projects
04:31 Size of the team
04:52 Embracing colour in Interior Design
08:33 How does the design team understand how the client lives
10:54 Handling re-design requests and inter-generational clients
12:46 Interior Design is a service industry
13:05 How the client has changed in the last decade
14:14 Number of projects that the team handles
15:14 Starting point for the design process
16:23 Where the studio gets the objects for the home
18:05 How FADD Studio figured their pricing
21:40 Managing quality in projects outside the city
24:14 Travelling on work
26:23 Where the projects are coming from
27:34 Rules for work-life balance
29:00 Tips to people who are designing their own homes
32:17 Leaving enough undone
34:13 Multi-tasking with different projects
35:29 The design process
36:48 Basic rules for the design steps
39:13 Light and the space
40:31 Changes in client requests post-covid
41:35 Art, emotion and space
44:42 Homes featuring in magazines and the idea of privacy
46:19 How spaces evolve
47:17 The five-year plan
48:16 Why it took 13 years to have a studio space