Brand alignment and the process of building unified and aligned brands - 5 Steps

Описание: Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned.

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Jump to parts of this video
[0:01:22] - What is an Identity crisis?
[0:02:10] - Nike and Ben & Jerry's aligned brand examples
[0:05:34] - Example of a brand out of alignment (Identity Crisis)
[0:06:30] - What is the cost of a brand out of alignment
[0:08:20] - How to improve your brand alignment
[0:08:25] - 1. Brand Audit
[0:09:10] - 2. Formalise your brand
[0:11:20] - 3. Be consistent
[0:12:21] - 4. Align the brand internally
[0:15:46] - 5. Align the brand externally

Videos mentioned in this video
4 Branding Elements -    • 4 Branding elements that will help you bui...  
What is a brand audit and how to uncover the issues costing your brand -    • What is a brand audit and how to uncover t...  

#brandalignment #brandalignmentprocess #alignedbrands

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