Ep. #75 | How Authentic Marketing Wins in the AI Era with Tara Ostromecky

Описание: In this episode of The Long Game, Ryan Richards sits down with Tara Ostromecky, founder and CEO of Makin' It Marketing, for a conversation about what it really takes to grow a business in today’s fast-changing marketing landscape.

Tara shares how she turned a passion for creativity and entrepreneurship into a nationally-serving marketing company based in Worcester, serving clients across the country. From building her business at a young age to hiring her first team members, Tara opens up about the lessons she has learned around growth, leadership, authenticity, and adapting in the age of AI.

Ryan and Tara also dive into how marketing has changed since COVID, why so many businesses are struggling to stand out online, and why human connection, trust, and clear strategy matter more now than ever. They discuss the real role of AI in marketing, how business owners should think about personal branding, and why outsourcing the right tasks can unlock the next stage of growth.

What you’ll learn:

-How Tara built Makin' It Marketing from a solo venture into a growing agency
-Why authenticity is becoming more valuable as AI-generated content becomes more common
-The right way to use AI in marketing without losing your voice
-What business owners should focus on if they want better results online
-Why websites, email lists, and SEO still matter in 2026
-Lessons Tara learned about hiring, managing interns, and trusting a growing team
-How visibility and kindness both play a major role in long-term business success

If you are a business owner, entrepreneur, or marketer trying to grow in a world where trends, platforms, and technology keep changing, this episode will give you practical insight on how to stay relevant while building a brand people actually trust.

Interested in connecting?

GUEST:
Tara Ostromecky
www.makinitmarketing.com
Instagram | @makinitmarketing @adventures.with.tara | @tara.o

HOST:
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com
204 Turnpike Rd, Westborough, MA 01581
Licensed in MA, CT, FL, NC, NH, PA, RI
Follow us on Instagram @financewithteamrichards @the.longgamepodcast