Meet the Host & Executive Producer: Erico & Derin Orito Launch Size Doesn't Matter Podcast

Описание: In this special Episode 0 of Size Doesn't Matter: Entrepreneurial Marketing and Mayhem, host Erico, a marketing professional with decades of experience, sits down with Executive Producer Derin Orito to introduce the show, its mission, and the journey so far.

The show, featuring Erico (who identifies himself as "5'5 a buck 25"), is a double pun that advocates for the small business. The host, who claims to have "zero entrepreneurial experience", is now an entrepreneur himself, launching a marketing consulting business alongside the podcast.

Erico shares his background, drawing inspiration from his father, an Italian immigrant who started a gardening company with only $75. The show's core goal is to illuminate the struggles and mental health challenges of business ownership, contrasting them with the "glamorous" image often portrayed online.

Executive Producer Derin Orito

Derin, President for the Future Business Leaders of America (FBLA), was instrumental in convincing Erico to start the full-on podcast. He discusses the show’s production, which includes a team of college professionals, and the 12 episodes they recorded in just six to seven weeks. Derin emphasizes that the show is built to help young professionals gain experience and learn from the real-time struggles and successes of entrepreneurs.

The episode also covers:
The diverse guests interviewed so far, ranging from a one-person operation to a very famous musician with a Grammy.
The show's various unconventional filming locations, including the back of a Victorian house and the current home, Twisted Track Gallery.
The importance of mayhem in marketing and breaking through the clutter.
Erico’s 21 years working at the Sacramento Bee as a regional advertising manager, where he dealt with over 600 businesses.
The importance of listening twice as much as you speak when developing a marketing plan.

🎙 What SDM Is About

We’re here to talk about the real side of marketing and entrepreneurship, the part no one posts on LinkedIn. No fluff and no guru talk. Just honest conversations with people building something worth talking about. If you’re a college professional, early career builder, or rising founder looking for ambition with authenticity, you’re in the right place.