The First Great Female Couturier😱

Описание: Jeanne Paquin became the first woman to dare call herself a couturier in a world dominated by men. Before her fashion was ruled exclusively by men like Charles Worth. In 1891 she opened her fashion house and proved that a woman knows best what another woman wants. Her style was revolutionary for that time. Jeanne rejected heavy constructions and offered ladies comfortable dresses for an active life. She introduced the fashion for shimmering black color and pastel tones which gave the image incredible lightness and mystery.
Paquin was not just an artist but a true marketing genius. She was the first to guess to send her beautiful models to the opera and the races wearing her outfits. This was live advertising that worked better than any newspaper ads. Jeanne was not afraid to expand boundaries and opened branches of her house in London Buenos Aires and Madrid. She turned fashion into a serious international business and became the first female fashion designer in history awarded the Legion of Honour for her services to France.
Her influence is felt in the industry to this day. It was Jeanne Paquin who paved a wide road for such future legends as Coco Chanel and Elsa Schiaparelli. She died in 1936 leaving behind an empire of style. History remembers her as the queen of fashion who was the first to understand that clothing should be not only luxurious but also comfortable for the modern woman.

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