How AI and Automation Are Changing Event ROI for Good with Jordan Walker and Hunter McKinley

Описание: 🙌🏻 Season 2 of Event Marketer’s Toolbox kicks off with a forward-looking conversation on two topics that are quickly reshaping the events industry: AI, automation and how we actually prove event ROI.

Hosts Chris Dunn and Brendon Hamlin are joined by Jordan Walker and Hunter McKinley, Co-Founders of Backtrack, to explore how event teams can move beyond lead counts and badge scans and start capturing what really matters — conversations, meetings, and real intent.

🔸 Jordan and Hunter share how AI and automation are being applied right now to help event marketers work smarter, not harder, and how tools like conversation capture can finally connect on-site activity to measurable outcomes.

This episode is a practical, honest look at where event technology is headed in 2026 — and what marketers should start thinking about today if they want to future-proof their programs.

Whether you’re an event marketer, sales leader, or exhibitor trying to justify spend and show impact, this conversation will give you a clearer framework for using technology to support human connection, not replace it.


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