Classical LOLITA spring fashion collection 2014 - INNOCENT WORLD | Kawaii♥Pateen BRANDS #11

Описание: Kawaii♥Pateen BRANDS #11
Classical LOLITA spring 2014 collection
In INNOCENT WORLD's Harajuku shop
With Misako Aoki （青木美沙子）

Song in the video available on iTunes:
Lolitina - Maepatsu himeka ( マエパツヒメカ )

Pictures available on Facebook :
  / tokyo.street.fashion.kawaii.pateen  
Official site : http://waoryu.jp

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● Marine Bear series
○Product description

We've made our ever-popular Teddy Bear series even more adorable with the addition of Teddy's friends, Deer and Squirrel. With soft look-alike fur and glass bead eyes, they almost look like they might be alive. Come take a closer look!

Made in bright, lovely tri-color material, the understated logo and poker card motif pattern allow the animal designs to shine. On the cuffs and hems, small chemical lace ribbons add detailing.

The back portion employs a sewing technique called shirring, making it very easy to wear. And so that it stays cool even in summer, it does not have a lining, but the skirt includes a petticoat to protect your modesty.

Besides the dress, this design also comes as a jumper. It is similarly made in lovely tri-color.

For both styles, the 3 colors are off-white, Ecru beige and navy blue.

The rosette that matches the dress comes with both a hairclip and a corsage pin, taking this look beyond just the dress to finer details like hair accessories and hats.

Lastly, the necklace is a collaboration design with Nakamura Asumiko, a manga author famous for works such as "KERA" and "Gothic & Lolita Bible". Its classic chunky, antique gold crown motif makes it easy to match with a wide range of styles beyond this series.

●Hydrangeas & Butterflies series
○Product description
This series takes the humble garden hydrangea and turns it into an art canvas-like print. Delicate lace lines the hems, and hydrangea petals and butterflies are scattered throughout this elegant dress.

Both of the ribbons in front can be undone with corsage pins.

There are tulle lace butterflies on both the neck ribbon and the ribbon hairclip. When incorporated into your hairstyle, it appears as if butterflies are resting on your head.

Available in 3 colors: purple, blue and pink.

Besides the dress, this design also comes as a jumper and a skirt. Check them out!

Our beautiful light-colored tights have a classic, easy-to-match design, making them versatile even outside of this series. Buy them together!

Another must-have item is our wrist cuffs, for fashionably accessorizing your wrists especially in warm weather when they are most often left bare.


●Classical Strawberry series
○Product description
With bunches of strawberries encircling the hem like a wreath, strawberries in baskets printed all over, and lace hearts and flowers patterning the fabric, you can't find a more adorable dress.

Despite being covered in strawberries, the overall feel of the look is classic and elegant, so much so that we feel confident recommending this even to those who usually shy away from fruity and otherwise whimsical designs.

Detailing such as the patterns printed in stripes and the chocolate brown ribbon used to cinch the waist lends it a smart, fresh look.

This item comes in 3 beautiful colors: Ecru beige, pink and blue. For all 3, the ribbon and wavy tape come in chocolate brown color.

Besides the regular-waist jumper, we also have a high-waist jumper which raises the cuteness level even further. The design also comes as a dress and a skirt; do check them out as well!

Our over-the-knee socks come in Ecru beige only, a universal color that matches anything well.
We will be releasing straw hats with a strawberry design like our hairclips, so do keep a lookout for them!


●Chiffon Tiered series
○Product description
This jumper features a luxurious tiered skirt design, reminiscent of classical antique dolls.

The edges of the skirt are heavily lined with frills made from the same cloth, resulting in a voluminous, yet casual look thanks to the soft Nashiji (Japanese dimpled texturing technique) applied. The corset-like, structured design of the top which sports a lace-up back, together with the pannier worn underneath the skirt propping it up, lends a lively beauty to the overall silhouette.

The 2 ribbons in front can be removed with a corsage pin.

This design features a wide open area at the chest, allowing you to accessorize it with oversized ribbons, like what you see here in this example outfit, or to get creative with extravagant jabots or necklaces.

This item comes in 2 sizes, M and L, with both being medium in length.

Available colors are violet, Ecru beige, ice grey, and wine red.

The flowers on the luxurious corsage of the Alice band are hand-painted by artisans one at a time. Just like the color variations in real hydrangea flowers, the subtle tones on this item impart a dream-like essence, allowing you to put together a classic, vintage look with it.