What is Brand Strategy? (The Core to Successful Marketing)

Описание: Brand strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning the brand strategy process is the first step in setting yourself apart as a creative professional and will enable you to consult clients on how to build a brand for their business.

In this video, we will define brand strategy and look at the brand strategy process.

WTF is Strategy - http://bit.ly/wtf-strategy

Learn How to Offer Strategy Using CORE:
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//TIMESTAMPS
00:00 - Introduction
00:45 - The 4 Step Creative Process
02:02 - Having No Strategy Creates Confusion
05:56 - 5 Stages of Every Business
07:57 - Strategy Fills the Gap & Provides Clarity
09:27 - The Purpose of Strategy Sessions
11:03 - Example of the Need for Strategy: Colleges
12:40 - How You Can Offer Strategy Today
13:40 - Becoming a Strategic Thinker
15:00 - Conclusion

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Executive Producer - Nathan Allotey
Typefaces: Proxima Nova

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#marketing #brandstrategy #branding

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