How to Define Your Photography Style & Build a Brand That Attracts the Right Family Clients

Описание: If you’re trying to book better family photography clients — not just more inquiries — your style and brand have to be clear before any marketing works.

In this video, I’m breaking down how to define your photographic style, clarify your brand, and create consistency that helps the right clients recognize you as the perfect fit.

We talk about:

Why marketing doesn’t fix confusion — it amplifies it

A simple way to define your ideal client without demographics

A powerful 5-minute exercise to uncover your true photography style

How to choose 3 words that guide your images, editing, and marketing

Why your client experience is part of your brand (not just your photos)

How past experience gives you an edge — even recognized it yet

Aligning your logo, fonts, and colors with your photography style

Why clarity makes SEO, Google Ads, and website traffic convert better

This is the foundation that allows people to land on your website and immediately know:
“Yep — this photographer is for us.”

📌 This video is part of a series on building a profitable family photography business in 2026.
In the next video, I’ll walk you through how to build a family photography website that converts — not just one that looks pretty.

👉 If this helped you, pause the video and actually do the exercise: for more marketing resources for family photographers, click here: https://lindsayherkert.com/photograph...
👉 And make sure you’re subscribed so you don’t miss the next video in the series.