The World Thinks It Knows Ube. It Doesn’t.

Описание: Most of the ube the world consumes today — neon purple lattes, donuts, and desserts — isn’t real ube.
It’s a ghost.

In this documentary by Pursuit of Coconuts, we travel deep into Bohol, Philippines, the ancestral home of Kinampay ube, to uncover the truth behind one of the world’s most misunderstood heritage foods — and why Isla Eden exists.

Real ube doesn’t glow.
It waits — six to nine months underground, absorbing minerals from limestone-rich soil, developing antioxidants naturally through patience, stress, and tradition.

This film explores how Pursuit of Coconuts and Isla Eden are working alongside Filipino farmers to protect endangered food heritage, rebuild ethical supply chains, and create community-led value-added products that allow real ube to reach the world — without sacrificing culture.

🌿 What You’ll See in This Film
• Real ube harvested directly from the soil in Bohol
• Why Kinampay ube is deeper, earthier, and never neon
• The difference between heritage ube and synthetic substitutes
• How middlemen distort the ube market — and how Pursuit of Coconuts is rejecting that system
• Why ube is listed as an endangered heritage crop
• Cooking traditional ube jam using ancestral methods
• How Isla Eden transforms heritage crops into shelf-stable, export-ready products
• Why conscious consumption matters more than ever

The global ube market is approaching $1 billion, yet the farmers who protect this crop are being left behind. This is not just a food story — it’s a story of resistance, regeneration, and choosing Better Business.

🌴 Why Pursuit of Coconuts & Isla Eden Exist
Pursuit of Coconuts is a Filipino-rooted social enterprise focused on ethical sourcing, heritage preservation, and community-led development.

Isla Eden is our product ecosystem — transforming heritage Filipino crops like ube into natural, minimally processed, export-ready goods that honor the land and the people who grow them.

Every purchase is a vote.
Every choice either supports synthetic shortcuts — or real farmers, real soil, and real heritage.

ONLINE STORE LAUNCHING SOON:
https://www.islaedennaturals.com
Natural soaps made from heritage crop ingredients sourced in Archipelago Philippines to your door. Memberships get exclusive access and limited seasonal items.

📲 Follow & Support
Stay connected with Pursuit of Coconuts and Isla Eden as we build transparent supply chains from Filipino farms to global kitchens:

📸 Pursuit of Coconuts – Instagram:   / pursuitofcoconuts  
📘 Pursuit of Coconuts – Facebook:   / pursuitofcoconuts  
🎵 Pursuit of Coconuts – TikTok:   / pursuitofcoconuts  
🌺 Isla Eden – Instagram:   / islaedennaturals  

📩 Join our newsletter:
👉 https://beacons.ai/pursuitofcoconuts

🔔 Join the Movement
If you believe food can be a form of resistance:
👍 Like this video
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💬 Share this with someone who loves ube but has never tasted the real thing

The future of Filipino food isn’t a trend.
It’s a return to truth — through Pursuit of Coconuts and Isla Eden.

00:00 – Intro: What Is Ube & The “Neon Purple” Myth
01:00 – Real Ube: Soil, Patience & Color
02:25 – Global Market & Fake Ube Industry
03:00 – Farmers’ Voices & Pricing Struggles
04:50 – Decline of Ube & Heritage Crisis
05:55 – How Ube Is Grown (Farming Process)
07:20 – Land Loss & Environmental Issues
08:30 – Varieties & Traditional Practices
10:15 – Tasting & Research
11:00 – Luther’s Story & Rural Life
12:20 – Export & Sustainable Farming
13:45 – Value Chain & Social Enterprise
15:40 – Threats to Farmers & Agriculture
17:40 – Life in Farming & Reflections
18:25 – Traditional Terraces & Community
20:20 – Why Buying Real Ube Matters
21:15 – Harvest & Soil Explanation
22:40 – Ube Festival & Cultural Roots
23:45 – Hope for the Future
24:45 – Call to Support & Store
26:00 – Making Real Ube Jam (Recipe)
28:00 – Tasting & Comparison
30:10 – Outro: Final Thoughts