Burnout Is Not the Business Model: Building a Sustainable Yoga Studio Community

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In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community.


Aurielle shares her 20-year journey from opening studios out of survival, to running five locations, to intentionally scaling back to one boutique Yoga Studio built around nervous system regulation, clear leadership, and deep community connection.


This episode is for Yoga Studio owners who want to create a business that supports both their students and their own life — while building a loyal, committed community that actually sticks around.

In This Episode, You’ll Learn

• How Aurielle opened her first Yoga Studio without a business plan
• Why running multiple studios led to burnout — and how she rebuilt with intention
• How a serious accident reshaped her approach to movement and leadership
• Why nervous system regulation matters for long-term community trust
• How consistent class structure creates safety for students and teachers
• What sustainable staffing and delegation really look like
• How to use data instead of emotion to design a Yoga Studio schedule
• Marketing strategies that attract the right students into your community
• Why not being “for everyone” builds a stronger Yoga Studio

Quote from the Episode

“Burnout is not a badge of honor. If your business only works when you’re exhausted, it’s not actually working — it’s extracting from you.”

About Aurielle Vendemmia

Aurielle Vendemmia is the founder of True Moon Yoga & Fitness, a boutique heated Yoga Studio that blends yoga, strength training, Pilates-inspired movement, and nervous-system-aware teaching.

After opening her first studio in 2007 and eventually running five locations, she intentionally returned to one Yoga Studio so she could create a space rooted in consistency, boundaries, and long-term community sustainability for both students and teachers.

Connect with Aurielle
Website: https://www.truemoonyoga.com (https://www.truemoonyoga.com/)
Instagram: @emilyauriellevendemmia


Resources for Yoga Studio Owners

• Free Yoga Studio Business Plan
• 2026 Yoga Studio Planning Calendar
• On-Demand Webinar Recordings
 https://www.yogabizchamp.com (https://www.yogabizchamp.com/)

Free Strategy Call with Michael
 https://www.yogabizchamp.com/book