Sky exec: UK TV trading 'bubble' gives advantage to Netflix and Amazon
Автор: The Media Leader UK - news analysis + opinion
Загружено: 2024-04-02
Просмотров: 135
Описание:
Ruth Cartwright, investment director at Sky's commercial arm Sky Media, warns that the UK's particular set-up for trading TV and video is hampering the pay-TV operator as its competes with global streaming giants.
Speaking to The Media Leader's Jack Benjamin at Connected TV World Summit, Cartwright also discussed her expert panel "Replacing lost broadcast audiences for advertisers", alongside LG Ads and EssenceMediacomX.
She said: "We need to think about how we trade; I think the UK is bubble how we trade video [and] how we trade TV. I would love to challenge myself in the market into making it easier for people to spend money with us we are hampered in some respects by legacy trading arrangements and frameworks.
"We are doing ourselves a disadvantage or a disservice when we think about the competitors in the broader market.: the Amazons, the Netflixes... they don't have some of those constraints that we do."
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