SEO is NOT Dead: The Next Evolution of Search (AEO & AI)

Описание: Stop chasing acronyms like SEO, AEO, GEO, and AIO and start unifying your strategy around people. Leaders Evan Finkelstein (New York Life Insurance Company), Garth O'Brien (Chewy), Jessie Henry (UPMC), and Chase Kreuter (Conductor) reveal how building omnichannel content ecosystems and tracking citations over clicks is the key to modern discoverability. If you’re ready to shift from platform-specific tactics to a unified, user-centric approach for AI visibility, this breakdown is essential.

The world of search is fragmenting, moving beyond just traditional SEO. In this expert panel discussion, we break down how to create a holistic content strategy to ensure your brand shows up everywhere—from Google's Search Generative Experience (SGE) to ChatGPT and Perplexity.

Discover the key to enabling your organization for this evolution, focusing on customer intent and qualified conversion points instead of only high traffic volume. You’ll learn why SEOs are uniquely positioned to lead this transition and the critical metrics—like authority, interest, and sentiment—that executives need to see. Don't be a Blockbuster; embrace the future of AI search today.

Timestamps
0:00 - Introduction & The Silo Problem

0:14 - Defining a Unified Discoverability Strategy

0:46 - The "Click" Moment: AI Search is the Next Evolution

1:50 - The Fragmentation of Search: Platforms & Behavior Shifts

3:09 - The Need for Omnipresent Content

4:35 - Enabling Organizational Change & Leadership Buy-in

6:06 - The Shift from Clicks to Qualified Conversions

8:07 - Structuring Your Team for Cross-Functional Success

12:16 - From Separate Strategies to One Great Content Strategy

15:46 - Tactical AI Search Differences: Why Schema Matters

17:00 - The Metrics That Matter Now: Visibility, Authority, & Interest

19:34 - Myth Busters: Is SEO Dead?

This panel comes to you from Conductor’s C3 2025, the premier AEO Conference, where you can join global enterprise leaders to learn what it takes to amplify your brand and drive growth through new search experiences from Perplexity, ChatGPT, and Google—or wherever your audience searches.

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About Conductor: https://www.conductor.com/
Conductor is a leading Website Optimization & Intelligence platform that helps brands get found in AI and traditional search, generate content that converts, and safeguard performance with 24/7 website monitoring.

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