Step-by-Step: Build The Ultimate Personal Brand For Realtors

Описание: In this episode, we sit down with Eric Simon, better known as The Broke Agent, founder and Chief Content Officer at BAM (Broke Agent Media) - one of the fastest-growing real estate media platforms in the country.
What started as a humble meme page in 2015 has transformed into a full-blown media powerhouse serving thousands of real estate agents nationwide. Eric shares his incredible journey from sitting at dead open houses to creating viral content that resonates with agents everywhere.


How to grow your real estate brand through hyper-local content
The power of video marketing and social media for agents
Practical steps to start creating content (even with just a phone)
Why consistency beats perfection in content creation
How to find your unique angle in real estate marketing
The importance of mentorship for new agents
Building a media company from scratch

Whether you're a brand new agent, seasoned professional, or running a media company, this episode is packed with actionable insights you can implement immediately.

0:00 - Introduction
1:51 - Welcome & Eric's Background
2:03 - From USC to The Laugh Factory
3:03 - Getting Started on Vine
4:03 - Breaking Into Real Estate at Hilton & Hyland
5:03 - The Birth of The Broke Agent
6:16 - Why Real Estate is Perfect for Comedy
7:22 - Life as a Marketing Assistant
8:00 - Cold Calling & Door Knocking Reality
9:01 - Fraternity Days & Early Deals
10:01 - Tom Ferry Conferences & Learning
10:27 - From Memes to Media Agency
12:11 - The First 5 Years: Building the Audience
13:00 - Creating Instagram Growth Ebooks
14:04 - Pandemic Pivot & The Broke News Network
14:47 - Launching Over Ask Podcast with Matt Leonetti
15:40 - Partnering with Byron Levine
16:03 - KEY ADVICE: Hyper-Local Strategy Explained
17:37 - Finding Your Real Estate Angle
19:17 - The Power of Video Marketing
21:03 - Why Algorithms Reward Good Content Now
22:24 - Practical Steps: How to Start Creating Content
25:01 - Creating Content Around Trending Topics
25:59 - Equipment: Do You Need a Big Setup?
27:57 - The Reality of Content Creation (55 Takes!)
28:38 - Advice for Brand New Agents
31:00 - The Importance of Mentorship
32:12 - BAM Resources & Content Offerings
34:40 - The Hot Sheet: Daily Market Updates
35:35 - BAM's Podcast Network
36:00 - The Power of In-Person Events
37:04 - Tips for Media Companies in Real Estate
38:08 - Consistency is Everything
39:28 - The "So What" Test for Content
40:11 - Favorite Books & Podcasts
41:01 - Guest Recommendation: Ken Plesac
43:00 - Where to Find Eric & BAM


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