Sustainability Victoria | Single-Use Plastic

Описание: Sustainability Victoria helps Victorians reduce waste and move toward a circular economy. So our brief was to create a platform and campaign to ensure all Victorians were recycling properly. The solution was simple: show the unexpected things recycling can create, like glass bottles turned into roads and plastic into planter boxes. Even the smallest acts can make a big impact when it comes to creating a sustainable future. And so our "Small acts, big impact" campaign platform was born.

Whether it’s remembering your reusables, planning weekday dinners, checking what can go into each of your bins or taking used batteries to a drop-off point for recycling – there are many simple things you can do to help reduce waste and recycle more. With Victorian households now receiving four waste bins, our goal was to make our recycling guidance instantly legible.

We chose a distinctive illustrative animation system keyed to Victoria’s standardised four-bin colour palette: purple for glass, yellow for mixed recycling, red for general rubbish and lime green for food and garden organics. The confident blocks of colour and clean linework of our animation cue the correct stream at a glance, while staged motion and on-screen prompts demonstrate behaviours clearly across languages. This visual language proved highly effective at turning our “Small acts, big impact” guidelines into memorable, actionable moments, from keeping recycling loose, to removing food and liquids from containers, to safely dropping off batteries and e‑waste at collection points.

We ended up making over 90 films in various languages and out of home executions to cater for the vast array of nationalities in Australia that we needed to target. It was important to educate as many people as possible, because small acts like these are all it takes to make a big impact.

Whether you take your used batteries to a recycling drop-off point or plan your weekday dinners, you'll be helping recycle more, save natural resources, and reduce the amount of waste ending up in landfill. Choose your own small act and start making a big impact on Victoria’s sustainable future today.