What is Excellence? Ron Kaufman’s Inspiring Speech on Excellence as Momentum not a Position

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What is service excellence? Tricky question. Because The Six Levels of Service are not steps. They are not stairs. They are not fixed in today's world. This is an escalator. It's in motion. So, if the stairs keep slipping down, then where is excellence on The Six Levels of Service? Excellence is not a position – it’s a movement! Excellence is your intention to do better tomorrow than you're already doing today.

Here’s what we get when we merge this idea of excellence with the definition of service.

If you want to find out more about customer service watch this video that will help you answer “How Good or Bad is the Service You Provide?”:    • How Good or Bad is the Service You Provide...  

Ron Kaufman is an expert in Leadership Training, developing Customer Experience, and Service Culture. He is also a renowned Keynote Speaker and New York Times Bestselling Author for the book “UPLIFTING SERVICE".

Ron and his team deliver powerful insights and global best practices, enabling organizations to gain a sustainable competitive advantage through service excellence and creating value. The methodology developed by Ron over decades includes a proven architecture of service principles, leadership rules, and service culture building blocks that apply across all industries and cultures.

Notably, Ron has uplifted teams at Google, Harvard Business School, Singapore Airlines, Changi Airport, General Motors, Johnson & Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, PWC, FedEx, BMW, Adecco, American Express, JP Morgan, and more.

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