Tips to Leverage Personalized Content

Описание: Tips to Leverage Personalized Content
1) Start by targeting the “low-hanging fruit” in your client data: names and emails—most visitors will share these with you in exchange for valuable content, such as an eBook.
2) Once you have this basic data, start lead nurturing campaigns offering prospects access to more great content in exchange for more data.
3) Add value to visitors’ personalized experiences by asking: Will this help prospects and customers solve their problems and better understand our solution?