Best LinkedIn Ads Video Objective - 90 Day Test

Описание: In this video, I compare Website Visits vs. Video Views as objectives for running video ads on LinkedIn — and after 60 days of side-by-side testing, the results are clear.

I originally believed Website Visits was the better choice because it drives high-intent actions: someone watches the video and still clicks through to the website. But after running both objectives together for 3 months, I discovered major differences in performance, cost, engagement, impressions, and conversions.

In this breakdown, I cover:
• Which LinkedIn Ads objective actually drives more website traffic
• Why Video Views overreports clicks
• How Website Visits provides better control over CPC & bidding
• The real difference in impressions, reach, and view completions
• Whether Video Views still has value for top-funnel reach
• Which objective performs better for conversions
• My initial recommendation after 60 days of data
• When to use both together for the best results

If you're running LinkedIn ads with video creatives and you're unsure which objective to choose, this video will save you wasted budget and help you optimize your campaigns with data-backed clarity.

🔎 Keywords (naturally embedded for SEO):

LinkedIn Ads, LinkedIn Video Ads, LinkedIn Website Visits Objective, LinkedIn Video Views Objective, LinkedIn Campaign Manager, B2B Marketing, Demand Generation, LinkedIn Ads Tutorial, LinkedIn Ads Strategy, LinkedIn Ad Objectives, LinkedIn Marketing 2025, Best LinkedIn Objective, Website Clicks LinkedIn Ads, LinkedIn video performance, optimizing LinkedIn ads

⏱️ Chapters (SEO-friendly timestamps):

00:00 – Website Visits vs Video Views intro
00:18 – What I believed originally
00:40 – Why clicks aren’t equal across objectives
01:10 – 90-day performance comparison
02:05 – Impressions, reach, and video completion data
03:20 – Website landing page results
04:10 – CPC, bidding, and cost differences
05:00 – Conversion comparison
05:40 – When Video Views is still useful
06:10 – Final recommendation
06:45 – Should you run both objectives together?

📣 Call to Action:

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