How EdTech Companies Can Stand Out: Personalized Marketing Strategies That Work
Автор: Insivia
Загружено: 2024-11-14
Просмотров: 55
Описание:
The EdTech market is more competitive than ever, with schools and universities overwhelmed by countless options. In this video, Andy Halko and Tony Zayas discuss proven strategies for EdTech companies to engage their target audiences effectively. Learn how to segment your audience, create hyper-personalized experiences, and go beyond outdated tactics like white papers and generic downloads.
What You’ll Learn:
Why traditional marketing methods no longer work in EdTech.
How to segment your audience for higher engagement and conversions.
The power of personalized tools, assessments, and interactive content.
Real-world examples of what works for K-12 and higher education decision-makers.
Timestamps:
0:00 Intro: The challenge of marketing in EdTech
2:02 The importance of audience segmentation
7:03 Why "me-focused" messaging fails and "you-focused" messaging wins
9:13 Examples of interactive content that engages teachers, superintendents, and administrators
13:02 Why traditional landing pages and downloads aren’t enough
Get in Touch:
If you’re ready to create powerful marketing campaigns that resonate with your EdTech audience, reach out to us:
https://www.insivia.com/expertise/edt...
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