Predictive B2B Marketing for Brand Growth with Tim Weinheimer

Описание: How does predictive B2B marketing drive brand growth?

Tim Weinheimer has spent more than three decades working across both B2B and B2C marketing, leading teams at some of the most respected agencies in the industry. Today, he serves as Chief Marketing Officer at Hahn, where he helps brands use data and predictive insights to drive smarter marketing decisions.

In this episode of B2B Marketing Unlocked, Tim joins host Jony Mansilla to unpack how predictive B2B marketing is reshaping brand growth. He shares how Hahn narrowed its focus to a few key industries, why national brand awareness became a strategic priority, and how data, measurement, and storytelling work together to influence pipeline. Tim also discusses what is working right now across email, paid search, and partnerships, along with the challenges agencies face in a project driven market.

What You’ll Learn:
• How Tim’s career across agencies shaped his B2B marketing approach
• How predictive marketing supports brand growth and pipeline
• What is working today for national brand awareness
• How data and measurement influence modern B2B strategy
• Why long term relationships matter more than one off projects

Tim Weinheimer is the Chief Marketing Officer at Hahn, a data driven agency focused on predictive marketing communications. He works closely with leadership and client teams to guide strategy, positioning, and growth across energy, health and nutrition, and food and beverage brands. His work centers on using data to inform creative, improve performance, and help organizations communicate more effectively.

This podcast is brought to you by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. Learn more at https://jonystudios.com

Chapters:
[00:00] Introduction to B2B Marketing Unlocked
[00:57] Tim Weinheimer’s journey in B2B marketing
[06:06] The structure and strategy of Hahn
[09:00] Driving brand awareness and pipeline
[17:05] Challenges in B2B marketing
[21:50] Navigating client relationships and partnerships
[27:01] Innovative campaigns and future trends
[32:06] Advice and insights for marketers

Episode Resources:
• Tim Weinheimer on LinkedIn:   / timweinheimer  
• Hahn Website: https://hahn.agency/
• Eldil AI (Generative Engine Optimization tools): https://www.eldil.ai/
• Jony Mansilla on LinkedIn:   / jony-mansilla  
• Podcast Website: https://www.b2bmarketingunlocked.com

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