Newsjacking Idea

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I talk about newsjacking all the time. I talk about how celebrity sells
and I saw the greatest example last week
of what I've been showing and talking about for quite some time.
So I had on Good Morning America,
and they were talking about how it was the twentieth anniversary of the movie,
Sweet Home Alabama. If you haven't seen it, go see it.
It's one of my favorites. I've probably seen it a hundred times.
But it's one of those classic movies that just will always be popular.
It's Reese Witherspoon. Everybody loves her.
She's only gotten more and more successful since she filmed that twenty years ago.
So what they did is they tied that in
to what our current wedding trends in 2022 and brought on an event planner.
So it was such a perfect example of newsjacking
You know, the twentieth anniversary of just a classic movie and then talking about,
what trends are still popular in weddings today,
it was just a really great segment.
So by paying attention, by listening,
attaching yourself as I've talked about before outside of the box,
with newsjacking. Don't just do what everyone else is gonna do.
Be that wedding planner
for the twentieth anniversary of a great movie with an Oscar winning actress in it.
And those are the kinds of things that the media loves.
So that is this week's Free Publicity Friday PR tip.
If you'd like to learn more, go a little deeper,
learn a little bit more how to do this. You can get my free guide
at 3StepstoPRSuccess.com
and make sure you share any media successes with me so I can share it out to my tribe.

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