How vendors and distributors can add value - SonicWall and Infinigate at Tottenham Hotspur Stadium

Описание: Learn more about SonicWall Cloud Secure Edge: https://www.sonicwall.com/products/cl...
Learn more about the SonicWall Service Provider Plan MSPs and MSSPs: https://www.sonicwall.com/partners/ms...

Channel Chat host Mark Sumner sits down with Infinigate Alliances Director Lewis Dick to discuss why face-to-face events still matter, how vendors and distributors can truly add value, and what makes SonicWall stand out in today’s security market.

From the importance of partner intimacy and moving beyond PDFs and Teams calls, to the evolution from MSP to MSSP and building recurring revenue models, this conversation dives deep into the commercial and cultural realities of the channel.

Key topics covered:
Why in-person events are critical for vendors, distributors, and partners
How SonicWall enables partners to transition to recurring revenue and MSSP models
The long-standing global partnership between Infinigate and SonicWall
What gives SonicWall an edge in the cybersecurity market
The competitive (but value-driven) reality of distribution
What partners should aim to take away from channel events

Whether you’re a reseller, MSP, MSSP, or vendor, this episode offers practical insights into building stronger partnerships, uncovering new opportunities, and getting more value from your channel relationships.