Identifying Advocates Among Your B2B Customers - Evan Huck
Автор: Testimonial Hero
Загружено: 2022-01-04
Просмотров: 9
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Watch full episode: • Evan Huck - Using Customer Testimonials To...
How do you reproduce success you've had with existing customers when using advocate marketing?
Start with your main customers first.
Start with a couple of good videos, and major case studies on your website.
In a small team, use one-to-many approaches to collect evidence, feedback, and stories at scale.
That’s where surveys can achieve fantastic results over just one-to-one conversations.
A survey is also a great way to figure out what to do next.
Get the pulse of your customer base, understand who’s happy and who’s not, and identify where they’re at in their customer journey.
This knowledge will then give you an intelligent set of next steps, actions, and advocate marketing solutions to pursue.
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Featuring Evan Huck on State of Customer Storytelling - Episode 8
http://testimonialhero.com/podcast
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