Project Based Learning: Digital Marketing Students Develop Real Social Media Strategies

Описание: Our Master in Digital Marketing students closed finals week with an exciting project based learning experience, working directly with Barcelona Entrepreneurs and Fitia Swimwear to develop real social media strategies for real companies.

This collaboration, led by Professor Elisenda Williams, allowed students to turn theory into practice by applying their marketing knowledge to genuine business challenges faced by two Barcelona based brands: Fitia the Brand, founded by Shanice Rakotonindraina, and Barcelona Entrepreneurs, represented by Julia Im.

💡 What students achieved during this project:
✅ Carried out market and audience analysis
✅ Designed tailored digital and social media strategies
✅ Worked closely with company founders and teams
✅ Gained practical experience solving real marketing problems
✅ Transformed classroom concepts into meaningful industry solutions

Watching our students work hands on with local companies shows why project based learning is so valuable. It encourages them to think critically, solve real challenges, and grow in ways that only practical experience can offer.

A warm thank you to Julia Im, Shanice Rakotonindraina, and the teams at Barcelona Entrepreneurs and Fitia Swimwear for supporting our students and helping them gain industry ready skills.

At ESEI, we believe in learning that connects students with the professional world, helping them build confidence, competence, and a strong foundation for their future careers.

📍 Learn more about ESEI and our Digital Marketing programmes:
[https://www.eseibusinessschool.com/](https://www.eseibusinessschool.com/)

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