How to Identify your Early Adopters, with Ian Brand of GM Global Innovation

Описание: How does a big company like GM find new markets?

Listen to Ian Brand, Product Strategist at GM Global Innovation, talk about how the Superfan concept from the Game Thinking system accelerated his ability to validate new product ideas, and helped him get projects greenlit. ✅

CHAPTERS
0:00 Introduction
0:43 Struggling to find early adopters
3:19 Tip 1. Define the need
4:01 Tip 2. Find Superfans
4:33 Tip 3. Pre-fit & Post-fit
5:11 Tip 4. Locate the best channels
6:08 Writing screener questions
7:21 The surprising power of Superfans
8:32 Conclusions

LEARN HOW GAME THINKING CAN HELP YOUR TEAM INNOVATE SMARTER 🚀
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IAN BRAND
  / ianpbrand  

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