Pravasi Rajasthani Diwas 2025 | Rukmani Riar on Tourism Policy 2025, Investment & Global Ambassadors

Описание: At Pravasi Rajasthani Diwas 2025, Rukmani Riar, IAS, Commissioner, Tourism, Government of Rajasthan and Managing Director, Rajasthan Tourism Development Corporation (RTDC), shares deep insights into Rajasthan’s tourism growth strategy and global outreach.

In this conversation, she explains why tourism remains one of Rajasthan’s most powerful economic drivers, contributing nearly 12 percent to the state’s GDP, significantly higher than the national average. She highlights how domestic tourism continues to grow rapidly and why reconnecting with Non-Resident Rajasthanis is a key focus for the government.

Rukmani Riar discusses the landmark launch of Rajasthan Tourism Policy 2025, unveiled in the presence of the Chief Minister, Union Tourism Minister, and senior leadership. She outlines how the new policy goes beyond conventional tourism to promote adventure tourism, spiritual and religious tourism, MICE, wedding tourism, village tourism, tribal circuits, and lesser-known destinations across the state.

The interview also covers major initiatives aimed at improving tourist experience, including enhanced security through the Tourism Assistance Force, expansion of heritage hotels, focus on UNESCO World Heritage sites, and technology-led interventions such as app-based platforms that offer end-to-end tourist information.

She speaks about investment opportunities linked with the RIPS scheme, scholarships for hospitality students, redevelopment projects like Pushkar, Maharana Pratap Circuit, and incentives such as special offers for Pravasi Rajasthanis on iconic experiences like the Palace on Wheels.

Highlighting the role of the diaspora, Rukmani Riar describes Pravasi Rajasthanis as cultural ambassadors who can promote Rajasthan globally, attract conferences, events, and investments, and strengthen the state’s international tourism footprint.

Watch the full conversation to understand how Rajasthan is expanding its tourism horizon, blending heritage with innovation, and inviting global Rajasthanis to be partners in its tourism success story.

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